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The sponsorship sales process is outdated and manual in a digital world
The fight for diminishing brand budgets is making selling sponsorship harder. In a cluttered and competitive market, brands have never had more choice.
The cost per sale is high, and getting higher, driven by sales team costs, 3rd party sales commissions and prospecting spend.
Digital Media buying technology is changing the way media is being sold, the sponsorship buying process is falling behind.
A complex rights environment is difficult to navigate for most brands (and the agencies that represent them), fuelling a sub-industry of ‘sponsorship expert’ agencies that are laden with conflict or self-interest.
Meanwhile, brands are expanding into new markets and increasingly seeking fast-and-easy paths to market to help build their brands in these emerging markets.
Working closely with Pixon group, Deloitte and Pixon provide powerful solutions to the following:
Deloitte are the global market leading professional services in sport.
Sports X Global